What is Appricity?

Appricity gives a B2B sales team AI agents that know the company's product as well as its best people do, and that talk to prospects and customers on the channels they already use.

You teach Appricity once, with the material you already have: product documents, slide decks, call transcripts and your website. Its agents then answer questions from that knowledge, run sensible discovery, follow up new leads, book meetings, and hand over to a person when a conversation needs one.

Who is it for?

Teams that sell a product with real depth (software, platforms, technical services), where prospects ask detailed questions and the answers live in documents, decks and people's heads. It suits inbound sales and early qualification especially well: the conversations that arrive at any hour, in volume, before a salesperson has had time to look at them.

What does it do?

• Learns your product. Upload documents (PDF, Word, PowerPoint, Markdown, HTML and plain text), paste text or call transcripts, or point it at web pages and let it follow links across your site. Appricity breaks everything into searchable knowledge, and every answer is grounded in it.
• Understands your company. From that knowledge it drafts a company profile: what you sell, to whom, your value and the objections you usually hear. You review it and can edit any part. Your edits are kept.
• Answers incoming messages. Connect WhatsApp or an email inbox and switch on Answer incoming messages. Your agent replies from your knowledge, asks one good question at a time, and only suggests a meeting once it understands what the contact needs.
• Follows up new leads. A playbook starts the conversation with every new lead from a web form, webhook, list import or CRM, on WhatsApp or email, and follows up if they don't reply.
• Books and runs meetings. Agents offer times inside the conversation, send a private booking link, and can take an intro call themselves, by voice, at the booked time.
• Builds product demos. Record a walkthrough of your product once, with your narration, and edit it into a reusable demo in Demo Studio.
• Knows when to step back. Pricing and legal questions, an unhappy contact, an unclear request to stop, or a request for a person are passed to your team by default, with a polite message to the contact. Opt-outs are always respected.

How does it get set up?

A new workspace comes with recommended settings that work without configuration. A short setup wizard asks for your website, the roles you want agents for and their names, your knowledge, and one channel. Then you can try it: have a test conversation as a customer before anything is sent to a real person.

Is it honest about being an AI?

Yes. Your agents introduce themselves with a name and your company, say they're an AI assistant when asked, and every voice conversation opens with a spoken AI disclosure that can't be switched off.

Where do I go next?

• How Appricity works explains the moving parts: knowledge, agents, channels and the rules that keep agents in bounds.
• Getting started walks through the first half hour in a new workspace.