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Brand packs

A brand pack is how your agents look and sound on the surfaces your buyers see: the website chat embed and voice deployments. It holds your visual identity, your tone of voice and your standard messages in one place, so every surface stays consistent.

What's in a brand pack?

Identity and visuals

  • logo (including a version for dark backgrounds) and icon;
  • colours: primary, secondary, background, surface, text, muted text and accent;
  • corner rounding and font, including a custom font.

Tone

  • descriptors for your voice (for example "warm, plain-spoken, expert");
  • a formality level, from very formal to playful.

Behaviour

  • a greeting message;
  • an out-of-hours message.

Attribution

  • whether "Powered by Appricity" appears, and how prominently.

Will my colours be readable?

Appricity checks your colours for contrast as you edit and won't save a combination that fails the WCAG AA readability standard. The editor shows hints and a live preview so you can fix it before saving.

How do surfaces pick a brand pack?

One brand pack is your workspace default; choose Set as default on any pack. When you create a website embed or voice deployment you can pick a specific pack; if you don't, it uses the default.

A brand pack can also be based on another, inheriting any field it doesn't set, so a regional variant only needs to change what's different.

How does a brand pack relate to an agent?

The brand pack controls the surface: colours, logo and tone. The agent controls the persona: name, personality and voice. An agent's chosen voice takes precedence over a voice set on the brand pack.

How do I create one?

Open Surfaces → Brand packs, create a pack, and work through its sections: identity, visuals, tone, attribution and behaviour. Check the preview, then save. Voice phrasing for a voice deployment is set on the voice deployment's own page.

Open the brand pack and, under Visual, select Upload an image for the logo, and again for the version used on dark backgrounds. Upload a PNG, JPEG or WebP image up to 5 MB. It keeps its shape and transparent background, is resized to fit 512 × 256 pixels, and is saved straight away. SVG files aren't accepted, because they can carry scripts. Export a PNG instead. Replace and Remove change it later. If you'd rather point at an image you already host, select Use an image URL instead and paste an https:// address.

Can I remove the "Powered by Appricity" line?

Attribution depends on your plan: it's required on the free tier, and can be made discreet or removed on paid tiers.